What’s in a name? Mr. Shakespeare may have disagreed, but what you are named at birth follows you, and for some people, their name defines them. Our client, Names.org, maintains a database of names where users can explore which names were popular in what years, learn about what different names mean, and read sophisticated analysis about the various cultural influences on name choices.

With millions and millions of names in the database, the site provides a valuable and engaging tool, but they’d seen their organic rankings drop and knew they needed to act in order get their traffic back up. So first we worked together to identify the reasons behind the declining traffic. Then we focused on crafting an energetic content-marketing strategy to engage readers and generate excitement among publishers.

The results of this ongoing campaign have been incredible, as Names.org saw its organic traffic increase by more than a third, while the site’s domain authority surged and its content got exposure with some of the heaviest hitters in the industry, including Huffington Post, Business Insider, and Parents Magazine.

Lexica Labs has delivered excellent results for Names.org. Not only do they suggest creative content ideas, they are able to secure media placements and exposure for those ideas. Content development and marketing are very challenging and costly – but the team have helped Names.org succeed where we were failing previously. – Shawn Schulze

Monthly Organic Traffic

Start

353,250

January 2018

Now

474,228

June 2018

Increase

20,163

average monthyly organic traffic

34%

Source: Ahrefs.com

Unique Linking Domains

Start

832

January 2018

Now

1,500

June 2018

Increase

111

average number of linking domains per month

80%

Unique Linking Domains

Source: Moz.com

Domain Authority

Start

39

January 2018

Now

44

June 2018

Increase

6

Domain Authority

Source: Moz.com

Organic Keyword Search Volume

Search Volume

97,600

per month

Search volume for top five organic keywords the site ranks for:
Keywords Position Volume Traffic Results
what does my name mean 3 51,000 6,939 319,000,000
meaning of my name 1 17,000 4,629 781,000,000
what does your name mean 3 6,600 1,119 1,220,000,000
what is the meaning of my name 3 8,000 857 763,000,000
jimoy 10 15,000 563 7,820
Source: Ahrefs.com

Organic Traffic Value

Organic Traffic Value (Month)

$60,000

Traffic costs per month if you were to use PP

Content Featured On

16.9M
Monthly Visitors
160.1M
Monthly Visitors
228.4M
Monthly Visitors
16.7M
Monthly Visitors
137.1M
Monthly Visitors
44.9M
Monthly Visitors
7.9M
Monthly Visitors
5.5M
Monthly Visitors